The innovation paradox.

The need to innovate is now perceived as the key to organisational survival. It’s not enough for companies to get better. They have to get different, not just at the periphery through extensions of existing business but at the core. Transformational innovation isn’t an option; it’s a necessity. They have to become as good at game-changing innovation as they have been at disciplined execution. Innovation must become an organisation-wide capability part of the company’s DNA.