What is framing?

Have you noticed how, if you change its frame (the labelling of experience to produce meaning), a picture suddenly look very different? The frame highlights certain qualities of the picture as it sets the boundaries of the image. The way we think can similarly frame our experience, highlighting particular aspects of it. Framing is the way we “place” our experience to give them meaning. Depending on the frame we use, we can experience the same event very different. So different frames (problem, outcome, as-if, reframing) can be be very powerful tools in change work!