Coach for Performance Improvement.

Coaching is about providing support and advice to help an individual recognize ways in which they can improve their effectiveness and performance. Coaching has traditionally been employed to help a poor or struggling performer improve. Now it is recognized as a solid methodology for encouraging strong performers to grow and improve even faster. Effective leaders use coaching to provide direction, instruction, and training to help their team members grow skills and achieve objectives.

Accountability starts with clearly defined performance objectives, and the leader measures individual and group contributions against that end, working diligently to close the gaps. Holding others accountable to their goals provides opportunities for growth, learning, and ongoing motivation.