“A sports approach to achieve business goals”

Nowhere is goal setting more widely embraced than in the area of sport, and there are some aspects of goal setting that business can learn from sport. Within the world of sport, it is generally accepted that there are three types of goals:
  • Outcome goals (the “why”).
  • Performance goals (the “what”).
  • Process goals (the “how”).
Outcome goals relate to the big picture, the overall aim, the goal that really motivates and provides the “why.”
Performance goals relate to the measures that will need to be achieved to give you or your organisation the best chance of success (i.e. “what[…]”
Process goals relate to the specifics of “how” you or your organisation will achieve the performance goals, which in turn will provide the best chance of achieving the outcome goals.