Perception of trust

Defending and maintaining ideals in a society defined by constant change is often challenging, especially when public perception is often worse than the reality. This is especially true of the public perception of trust. Most people never stop to think about how present and pervasive the impact of trust is in every relationship, every organization, every interaction, and every moment of life. They assume trust. They take it for granted. They neglect it, underestimate it, and ignore it—until they lose it. Then they suddenly become painfully aware of it. The great investor Warren Buffett put it this way: “Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.