Values and Beliefs

Values are emotional states that are based on our life experience. They are most important for us to experience (move toward) or avoid (move away from).
The moving-toward values, or “pleasure” values, are emotions. Like love, happiness, success, security, adventure. We know them as ends  values.
It’s important to make the distinction between means values, and ends  values. Means values are “vehicles” or “instruments.” Ends values drive our behaviours as human beings.