The only danger is not evolving!

The only danger is not evolving!

Vanity Fair magazine featured interviews about the early days of the Internet. Jeff Bezos revealed that Amazon was successful from the start.

In fact, orders were backlogging. Jeff and a fellow executive headed to the shipping room to help process orders. They were on their hands and knees, packing up books. When his colleague turned to him and said, “This is killing my knees and my back.” Jeff mulled it over, then said, “We should get kneepads.” His friend looked at him like he was crazy. “No Jeff, we should get packing tables.”

An excellent example of how intriguing it is when someone bypasses a “low hanging fruit” answer.

Moreover, introduces a more innovative, evolved way to solve a problem.